Haya Abid, known as Biddy on social media, possesses a beauty that surpasses any sort of criteria. The beauty blogger rebels against the constraints society puts on her as an Indian woman through unflinching individuality, an all-too-rare quality in public figures.
Whether she's rocking a massive faux fur coat or a blue and orange tracksuit, Biddy never betrays her sense of self to blindly follow trends. She's an influencer in the truest sense of the word, a tastemaker who adds a fresh new voice to the beauty/fashion community, which is what I admire most about her. She understands that people don't want to see the same regurgitated fads on their feeds, and she crafted her brand around who she really is, not what is selling right now.
Unsurprisingly, her impenitent uniqueness accrued thousands of followers, and the attention of Target Tag (Target's new digital magazine intended to reach the millennial crowd). She regularly contributes stunning outfit posts to the platform, and sets an example for young girls growing up with the often unforgiving beauty standards set by Instagram, encouraging them to maintain self-confidence and have faith in their own style even if the world begs you to conform, a message that is often forgotten these days. Biddy also makes an effort to interact with her fans, regularly answering their questions and always spreading her positive yet radical message of fearless self love.
Though she's already collected an impressive list of accomplishments, from collaborating with brands like Her Favorite LA to being featured in Teen Vogue, there's still no end in sight for the ambitious powerhouse, and I can't wait to see the looks she pulls together in the future.
What work are you most proud of?
I always try to create visuals that I’m proud of, when it comes to shooting with the right photographer and creating seamless content. The work that I’m most proud of is the first visual I created for Target Tag, where I painted my fingers red and used different jewelry from the Wild Fable collection to put a spin on my South Asian aesthetic.
How did you get involved in Target Tag? Can you explain what Target Tag is?
I got an email from one of the project managers! It's a fun digital magazine created by Target that allows millennial voices to showcase their talents, voices, interests, creativity and style.
Who are your inspirations?
Anybody who doesn’t give a fuck and speaks their mind.
What are three items you can't live without?
Sneakers, Lipgloss, Cilantro.
What's a risk you're glad you took?
Branding myself as who I really am.
What's your favorite makeup look you've done?
I enjoy more dramatic looks I’ve done on myself, but i’m really trying to perfect the ‘no make up, make up’ face.
What's the biggest obstacle you've had to overcome?
Explaining what I do to my family. It’s a struggle I have to do deal with daily. As a brown kid, I constantly feel pressured to be the perfect child and feel that our parents are comparing us endlessly to people who seemingly have the ‘perfect’ life by having ‘better’ jobs than us and making more money than us— when in reality, we’re probably not even in the same field of work! It’s something I try not to feel guilty about when I know everybody’s purpose is different.
Images used in collage via @biddy